What these changes in digital media mean for future advertising and digital out-of-home opportunities.
A State of Industry Report by the DPAA and Kochava
Digital advertising is undergoing massive changes in the way it obtains consumer data. Apple’s opt-in requirement to request user consent of the Identifier for Advertisers (IDFA) and Google’s deprecation of third-party cookies are major disruptors, among others. To help understand the impact to the digital out-of-home (DOOH) industry, the Digital Place-Based Advertising Association (DPAA) and Kochava collaborated on this white paper.