The Kochava Marketers Operating System™ (m/OS) seamlessly integrates omni-channel marketing solutions for advertisers and publishers in one operational platform.
Measurement & Attribution Plans for Advertisers
FREE
Free App Analytics®
$0/month
Includes 10K conversions/month
Top Features Include:
- Mobile & CTV App Analytics
- Campaign Attribution (Owned Media & Self-Attributing Networks Only)
- Media Planning
- Apple SKAdNetwork Support
- A/B/n Testing
- Cross-Platform Mobile App Analytics
- Summary Performance Reports
- Deep Linking
- Fraud Prevention
- GDPR & CCPA Consent Management
Free Trial
Foundation
Starting at $100/month
2￠per conversion (includes 5K conversions/month)
Everything in Free App Analytics®, plus:
- Web SDK & Cross-Device IdentityLink
- Campaign Attribution (All Integrated Media Partners)
- Configurable Attribution by App and Partner
- Enhanced Multi-Platform Deep Linking
- Universal Links and App Links
- Quick Response (QR) codes
- Row-Level Event Reporting
- Analytics Audience Export
- Raw Data Query (100 queries/month)
| Monthly Minimum | Included Conversions | Conversion Rate | Included Events |
| $100 | 5,000 | $0.020 | 250,000 |
| $500 | 50,000 | $0.010 | 2,500,000 |
Free Trial
Advanced
Starting at $1,000/month
3￠per conversion (includes 33K conversions/month)
Includes Everything in Foundation, Plus:
- Dedicated Client Success Manager
- Measurement for All Connected Devices
- Power Editor Campaign Manager
- Historical Traffic Import
- Fraud Console
- Media Cost*
- Ad Revenue*
- Raw Data Query (500 Queries/Month)
- Extended Data Retention
| Monthly Minimum | Included Conversions | Conversion Rate | Included Events |
| $1,000 | 33,333 | $0.030 | 1,666,650 |
| $2,000 | 80,000 | $0.025 | 4,000,000 |
| $5,000 | 250,000 | $0.020 | 12,500,000 |
| $10,000 | 666,667 | $0.015 | 33,333,350 |
| $25,000 | 2,500,000 | $0.010 | 125,000,000 |
| $50,000 | 6,250,000 | $0.008 | 312,500,000 |
| $100,000 | 16,666,667 | $0.006 | 833,333,350 |
Free Trial
Enterprise
Starting at $2,000/month
1￠per MAU (includes 200K MAU/month)
Includes Everything in Advanced, Plus:
- Dedicated Client Success Team
- Tracker-Level Configurable Attribution
- Dynamic Audience Activation
- Media Cost
- Ad Revenue
- Predictive Churn Modeling
- Custom Fraud Prevention
- Raw Data Query (Unlimited Queries/month)
- Custom Data Postbacks
| Monthly Minimum | Included MAU | MAU Rate | Included Events |
| $2,000 | 200,000 | $0.010 | 5,000,000 |
| $5,000 | 625,000 | $0.008 | 15,625,000 |
| $10,000 | 1,666,667 | $0.006 | 41,666,675 |
| $25,000 | 5,000,000 | $0.005 | 125,000,000 |
| $50,000 | 12,500,000 | $0.004 | 312,500,000 |
| $100,000 | 33,333,333 | $0.003 | 833,333,325 |
Compare Plans
FREE APP ANALYTICS®
FOUNDATION
NOT PUBLIC
ADVANCED
ENTERPRISE
Measurement & Attribution
Campaign Attribution (Paid & Owned Media)
Configurable Attribution
Cross-Device Attribution Configurability
(Partner Level)
(Partner Level)
(Partner Level)
(Partner and Tracker Level)
Customize Lookback Windows by Attribution Method
(Partner Level)
(Partner Level)
(Partner and Tracker Level)
View-Through Lookback Window Scalability
Fixed Default
24 Hours – 1 Minute
24 Hours – 1 Minute
24 Hours – 1 Minute
Click-Through Lookback Window Scalability
Fixed Default
30 Days – 1 Minute
30 Days – 1 Minute
30 Days – 1 Minute
Set Custom Traffic Verification Rules
ADD-ON
Media Partner Integrations
Self-Attributing Networks ONLY
ALL
ALL
ALL
SKAdNetwork Support
Media Planning
Connected Device Measurement
Mobile (iOS, Android, Huawei)
OTT/CTV (Roku, Apple TV, Fire TV, etc)
Web & Desktop
Gaming Console (XBox, PlayStation, etc)
Other IoT Devices (VR, Smart Home, etc.)
Media Cost & ROI
ADD-ON
Ad Revenue
ADD-ON
Links
Deep Linking
Deferred Deep Linking
SmartLinks™
Custom Domain Name/Vanity Links
Landing Pages
Universal Links & App Links Support
SmartLinks™ for TV
App Clips & Instant Apps Support
Quick Response (QR) Codes
User Engagement
Reengagement
A/B/n Testing
Predictive Churn Modeling
Dynamic Audience Activation
Fraud Prevention
SDK Install & Event Authentication
Global Fraud Blocklist
Fraud Console
Customizable Fraud Blocklist
ADD-ON
Traffic Verifier
ADD-ON
Identity Solutions
Consent Management for CCPA & GDPR
IdentityLink®
Data Management
User Permission & Audit
Data Retention
30 Days
(Attributed Events ONLY)
90 Days
180 Days
180 Days
(>180 Days Available as ADD-ON)
Integration
SDK ONLY
SDK ONLY
SDK & S2S
SDK & S2S
Alerting
API Access
Postbacks
(Integrated Partners
Only)
(Integrated Partners
Only)
(Integrated Partners
Only)
(Integrated Partners + Custom)
Query
(100 Queries/Month)
(500 Queries/Month)
(Unlimited Queries)
Historical Traffic Import
Power Editor
Data Management - Analytics
Real-Time Cross-App Analytics
Analytics Audience Export
Analytics Audience Activation
Overview (View)
Performance (View)
Facebook Insights (View)
SKAdNetwork Insights (View)
Footprint (View)
Events Volume (View)
Event Detail (View)
Daily Active Users (View)
Monthly Active Users (View)
Revenue Per User (View)
Cost & ROI (View)
w/ ADD-ON
LTV (View)
w/ ADD-ON
Retention (View)
Retention Advanced (View)
Explorer (View)
Data Management - Reporting
SKAdNetwork Install & Conversion Summary
Network & Campaign Summary
Retention
Impression Multi-Touch Attribution (MTA)
Matched Impression
Click
Click Multi-Touch Attribution (MTA)
Install
Event
Reengagement
Media Cost
w/ ADD-ON
Restated Media Cost
w/ ADD-ON
Restated Ad Revenue
w/ ADD-ON
Customer Service & Support
Support
Support Ticket
Support Ticket
Dedicated Client
Success Manager
Dedicated Client
Success Team
Response Time
24 Hours
24 Hours
8 Hours
4 Hours