What is Convergent TV?

Convergent TV | Definition

Convergent TV is the merging of digital audience targeting techniques with linear TV content into one balanced, closed ecosystem that aims at getting rid of the open market of ad buying and selling, creating the most optimal ad exchange.

Related Terms

CTV
Linear TV
OTT

Related Sources

What is the Difference Between OTT and CTV?

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Media Buyers and Sellers Assemble Behind Convergent TV

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Advertising on OTT and CTV

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