CPI (Cost Per Install)

What is CPI?

In mobile marketing, CPI, or cost per install, is the bounty advertisers pay to a media partner (eg, ad network, demand-side platform, affiliate network, etc.) for every app install attributed to the advertising campaign(s) run with that partner. CPI rates vary based on marketing channel, app vertical, and other factors.

Related Terms

eCPM
SAN
Unique User