iOS 14

What is iOS 14?

iOS 14 is the fourteenth major release of the iOS mobile operating system developed by Apple Inc. for their iPhone and iPod Touch lines. iOS 14 was announced at Apple’s Worldwide Developer Conference (WWDC) in June 2020. Along with other updates, iOS 14 will make the availability of IDFA much scarcer.

Make sure your attribution strategy is ready for iOS 14.

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