SKAdNetwork Conversion Model

What is a SKAdNetwork Conversion Model?

A conversion model enables marketers to pack significantly more insight and meaning into the SKAdNetwork Conversion Value. Rather than simply mapping individual post-install events to distinct conversion values (eg, conversion values [0-63] = event names [0-63]), which would only tell you that a user completed a specific in-app event, the conversion model applies a framework around each distinct conversion value, offering insights including:

  • a count of days since the install that an action or condition was met by the user
  • the highest value in-app action taken by the user
  • a list of events the user completed regardless of order
  • a range of revenue generated by the user
  • the number of times a user completed an in-app action
  • and more

Learn about conversion values and how to choose the right SKAdNetwork conversion model for you.