Maximize Your Campaign Performance on Apple’s SKAdNetwork
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What you will learn from the SKAdNetwork Conversion Model Guide:
- An Invaluable Conversion Value: Find out how to get the most value out of the SKAdNetwork conversion value method to optimize your ad spend
- The Importance of Conversion Models: Learn about SKAdNetwork conversion models, how they work, and why you need them
- Your Model Your Way: Understand each Kochava conversion model to determine which one best reflects your key performance indicators (KPIs) and app vertical or category.
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What is SKAdNetwork, and How Do You Use It?
The AdTech Show: Season 1 – Episode 1
In this episode, we interview Vivian Watt, a product manager at Kochava who has been working intensely with teams to prepare for SKAdNetwork and the forthcoming changes with iOS 14.