Skip to main content

What is CPI?

Cost Per Install (CPI) | Definition

In mobile marketing, CPI, or cost per install, is the bounty advertisers pay to a media partner (eg, ad network, demand-side platform, affiliate network, etc.) for every app install attributed to the advertising campaign(s) run with that partner. CPI rates vary based on marketing channel, app vertical, and other factors.

Related Terms

Unique User