Kochava Summit Series Session 2, OTT Masterclass, is coming February 1, 2022.
What is CPI?
Cost Per Install (CPI) | Definition
In mobile marketing, CPI, or cost per install, is the bounty advertisers pay to a media partner (eg, ad network, demand-side platform, affiliate network, etc.) for every app install attributed to the advertising campaign(s) run with that partner. CPI rates vary based on marketing channel, app vertical, and other factors.