Monthly Active User (MAU) | Definition
MAU (Monthly Active User) is a key performance indicator often used by online games, mobile apps and social networking sites. MAU is calculated by counting the number of unique users for a 30-day period.
MAU (Monthly Active User) is a key performance indicator often used by online games, mobile apps and social networking sites. MAU is calculated by counting the number of unique users for a 30-day period.