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What is a Plist?

Property List File (Plist) | Definition

A plist, short for information property list file, is a file that configures a mobile app and tells it how to run.

SKAdNetwork and the plist Publishers need to add every SKAdNetwork ID of the partners they work with into their list to receive SKAdNetwork postbacks. Every app Information Property List File needs to be updated manually. If publishers do not do update their app(s), their partners may not receive credit for that ad and may no longer bid for their inventory.