CTV and OTT Analytics & Attribution

Discover new growth through connected TV (CTV) and over the top (OTT). Measure your success with Kochava.

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TV streaming is booming.

Whether you’re a streaming service with an OTT app, or a brand advertiser looking to drive growth through OTT, Kochava can help.

Solutions for TV Streaming Services

ctv device streaming ott content
  • Measure your unique subscribers across devices and  platforms with IdentityLink®
  • Capture full funnel engagement from install, to free trial, to subscription and renewal
  • Attribute conversions across omni-channel media efforts from mobile search, social and display to OTT programmatic & direct
  • Achieve unprecedented insight into subscriber lifetime value (LTV) with Kochava Subscription intelligence
  • And more…

Solutions for Advertisers

ctv device with pizza ad
  • Seamlessly launch mobile acquisition or reengagement campaigns with the leading OTT advertising partners
  • Attribute cross-screen conversions from OTT/CTV to mobile, tablet, and other connected devices
  • Understand how OTT campaigns drive mobile app engagement and other key performance indicators (KPIs)
  • Visualize OTT campaign performance alongside all other omni-channel media efforts
  • And more…
Roku certified partner

Kochava is a certified Roku Measurement Partner, providing cross-device, cross-platform attribution for your Roku campaigns.

Grant Cohen

“Kochava’s ability to support all of those platforms is useful for our clients to understand the value of the media they run with us versus some of our competitors and operating systems. The largest streaming apps in the world rely on Roku for distribution of their properties, and we find, more often than not, their preferred attribution provider is Kochava.”

Grant Cohen
Head of Audience Development, Roku

Additional OTT partner support out-of-the-box

Enjoy out-of-the-box support for other programmatic, platform-direct, and publisher-direct OTT advertising partners.

vizio theTradeDesk MediaMath

Explore OTT advertising partners in the Kochava Media Index.

Attribute same-screen and cross-screen conversions

Today’s consumer is active across multiple devices and screens. In fact, a majority of consumers browse on a second device while watching TV. Capture the full impact of your OTT spend with Kochava.

Roku same screen and cross-screen attribution flow diagram

Measure all devices and platforms where users are watching and converting

ctv devices
non-ctv devices

Smart TVs
Amazon Fire, Android, Apple, LG, Roku, Samsung, Vizio

Game Consoles
PlayStation, Xbox

Streaming Boxes & Sticks
Amazon Fire, Apple TV, Chromecast, Roku

Mobile
Android, iOS, Huawei

Tablets
Amazon Fire, Android, iPad

Desktop/Laptop
Chrome OS, MacOS, Windows

Meet the Kochava OTT SDK library for measuring CTV

For platforms not listed here, Kochava provides alternate integration support, including server-to-server integration. Learn more here.

Power effective identity resolution across devices and channels with IdentityLink®

IdentityLink® enables you to connect user identity to device-level behavior to get a clear picture of the user journey across all touchpoints.

Kochava IdentityLink devices and households

Helpful OTT Guides for Marketers

Learn more about OTT and CTV advertising with our free guides.

OTT Media Buying Guide

Over-the-top (OTT) Media Buying Strategy Guide

Download Free Guide
OTT and CTV Guide

An Introduction to OTT & CTV

Download Free Guide

Measuring Users on Connected TV Devices

Read the Post

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1. Forbes Insights Report (Link)