Privacy Block™ enables precision location insights for marketing and business intelligence use cases while preserving the privacy of consumers with respect to sensitive locations. The data privacy landscape remains complex, particularly as regulations vary from region to region or state to state. Mobile device platforms already require consent from end-users in order to gather location, but that is no longer enough. Privacy Block creates an extra layer of protection for sensitive location data. Through collaboration with trusted data providers, institutions, and regulators, we can continue to ensure the quality, consented, privacy-safe location data that marketers and analysts rely on every day. For more information about Privacy Block and how it works, please submit the request form below.
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