With so many different touchpoints across devices, platforms, and channels, do you have an effective solution to unlock the holistic customer journey and truly understand your customers?
How IdentityLink® Works
Measure user engagement across all devices utilizing Kochava’s robust software development kit (SDK) library.
Implement IdentityLink® via SDK or server-to-server to append any custom identity key and value pair (eg, hashed email, account/user ID, subscription plan type, or other internal user identifier) to device-level data, app installs, and in-app events.
Access IdentityLink® data across all install and event data within reporting and Kochava Query to connect user identity to device-level behavior, as well as channel attribution.
Unlock user journeys, calculate holistic customer LTV across apps and platforms, onboard offline data via IdentityLink® match keys, and more.