March 4, 2025
Incrementality Tests vs. Marketing Mix Modeling
Point-in-time tests vs. always-on incremental measurement In today’s complex, privacy-conscious…
January 14, 2025
How to Interpret Marketing Mix Modeling Data
MMM can seem counterintuitive—but is your best compass for optimizing…
November 19, 2024
4 Options for Adopting MMM in Your Organization
Surveying the competitive landscape of marketing mix modeling In conversations…
October 16, 2024
Essential Data Inputs for Effective Marketing Mix Modeling
Why AIM requires specific data to unlock precise marketing attribution…
September 10, 2024
How Marketing Mix Modeling Works: Hierarchical Bayesian Models
Unpacking the technical fabric of AIM In the rapidly advancing…
August 23, 2024
Top 5 Challenges to Building MMM In-House
Why many organizations abandon building an internal MMM solution Having…
February 2, 2024
Why Companies are Opting for MMM Solutions
January 11, 2024
Marketing Mix Modeling Challenges
5 reasons companies are choosing SaaS MMM products over in-house…
December 12, 2023
Establishing Trust in Marketing Mix Modeling Solutions
An exploration of how AIM verifies its precision and efficacy…
November 13, 2023
There’s No Such Thing as an Organic Install
Understanding the decomposition of installs with MMM In the vast…