September 17, 2026
Your Team Drafted Itself: The Agentic Commerce Alphabet Sorts by Layer, Not by Winner
MCP, A2A, UCP, ACP, AP2—what lets an agent advise, what…
December 10, 2025
Cross-Platform Holiday Marketing: Your Mid-Season Measurement Playbook
How sports streaming has rewired holiday advertising—and what to measure…
October 8, 2025
Halloween Marketing Magic Show
Halloween’s measurement tricks = seasonal marketing treats TL;DR Summary Halloween’s…
September 4, 2025
3 Tips to Optimize Your Media Mix
How to eliminate overattribution and redundant spend TL;DR Summary Modern…
August 13, 2025
How to Efficiently Manage App Compliance
Establishing your first-party data control point DISCLAIMER: The information provided…
July 16, 2025
Beyond the Stream: New Brand Frontiers in CTV
How brands are staking their claim in the living room…
May 28, 2025
MMM 101: What Is Marketing Mix Modeling?
How marketing mix modeling orchestrates data-driven success You’re enveloped in…
January 14, 2025
How to Interpret Marketing Mix Modeling Data
TL;DR Summary Marketing mix modeling (MMM) recommendations—such as suggesting increased…
November 26, 2024
Must-Know Terms in Advanced TV Advertising
Key over-the-top (OTT) and connected TV (CTV) terminology The world…
November 19, 2024
4 Options for Adopting MMM in Your Organization
TL;DR Summary Organizations have four main options for adopting marketing…
September 30, 2024
AdAttributionKit FAQ
Getting to know Apple’s new PET (privacy-enhancing technology) Eager to…
September 27, 2024
The State of Digital Out-of-Home (DOOH) Advertising
Webinar insights from industry experts at DPAA and Advertiser Perceptions…
August 12, 2024
The Evolution of Digital Out-of-Home (DOOH) Advertising
Perspectives, measurement, and future trend insights with DPAA Digital out-of-home…
July 11, 2024
From Couch to Cart: Shoppable TV and T-Commerce
CTV’s evolution from passive entertainment to dynamic shopping platform Among…
