March 18, 2022
The Next Generation Mobile Measurement Partner (MMP)
How an MMP serves marketers in the privacy-first age of…
March 8, 2022
What is ROAS and How Do You Calculate It Correctly?
Return on ad spend (ROAS), pronounced “row-as”, measures the effectiveness…
February 23, 2022
5 Measurement Best Practices for Retail Apps
As times have changed, the shoppers' experience has changed too.…
January 1, 2022
Five Tips for Selecting the Right Mobile Analytics Tool
When selecting the right mobile analytics tool for your app,…
August 5, 2019
Your Attribution May Be More Wrong Than Right
The Kochava Collective now offers marketers the ability to create…
June 5, 2017
State of the Industry #6–Attribution and Data Retention: 4 Reasons to Retain Record-Level Data
If you’re managing a mobile app or property, you likely…
April 24, 2017
The Business of Real Time
Eric Mann, Director of Product Engineering at Kochava, authors, “The…
April 10, 2017
State of the Industry #3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward
When I graduated from college, my first job out of…
March 29, 2017
Fraud Abatement Series #4—Ad Stacking
Ad stacking is a fraud technique where multiple ads are…
March 14, 2017
State of the Industry #1 – Cheap Attribution Tools Jeopardize Media Efficiency—Penny-Wise and Pound-Foolish
Our competitors, because of the absence of compelling measurement features…