December 6th Webinar Event | 2024 Digital Marketing Panels Featuring Tinuiti + Kochava
The State of Mobile Measurement 2023
Gain pivotal insights on the paradigm shift from real-time attribution towards delayed ad performance measurement.
What you will learn in this report:
Changing dynamics due to the shift from real-time to delayed ad performance measurement
Apple Search Ads’ rising influence as a prominent publisher and attributable source
Android’s global dominance powering a majority of devices worldwide
Enhanced visibility opportunities leveraging UTM parameters