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Measuring Incrementality & Lift

Kochava Foundry Open Mic Insights with Grant Simmons

[Watch On Demand]

There’s no one-size-fits-all approach to measuring incrementality and lift, but there are right and wrong methodologies. Join incrementality expert Grant Simmons as he unpacks common pitfalls and the best options marketers have for uncovering the true efficacy of their media campaigns—even across the hardest-to-measure channels.

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