Customer Data Platform (CDP)

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Certain organizations utilize a customer data platform (CDP) or data management platform (DMP) to measure, analyze, and syndicate user engagement data for their apps on mobile, connected TV, and other supported platforms.

If the advertised app utilizes a CDP or DMP, this integration type may be suitable for syndicating outcomes data.

Please note: Depending on the media partner, a unique ID (e.g., product ID, API key, auth token) may be required during integration setup. The unique ID is typically provided by the account executive/manager of the media publisher or platform the campaign is to be activated with. If you need assistance obtaining this unique ID, request integration help.

Advertiser's CDP Time to Complete Available Integration Documentation
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Custom Request Integration Help
30-45 minutes Use Segment’s Destination Function to send outcomes data. See documentation.
Custom Request Integration Help

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