Kochava provides a free web pixel solution that can be easily deployed through Google Tag Manager, on Shopify, via web, and platforms that support Javascript (e.g., browsers and OTT/CTV environments running HTML).
Key Benefits:
- Free solution with no MMP or CDP required (ideal for SMBs)
- Lightweight JavaScript (JS) code snippet
- Built-in standard event classes for quick implementation
- Enables advertisers to pass valuable event detail via metadata fields
Please note: Depending on the media partner, a unique ID (e.g., product ID, API key, auth token) may be required during integration setup. The unique ID is typically provided by the account executive/manager of the media publisher or platform the campaign is to be activated with. If you need assistance obtaining this unique ID, request integration help.
| Implementation Type | Time to Complete | Available Integration Documentation |
|---|---|---|
 |
30-45 minutes | See documentation. |
 |
30-60 minutes | See documentation |
 |
10-15 minutes | See documentation and watch integration video. |