KOCHAVA WEBINAR

App Attribution 101: Secrets to Smarter Ad Spend

Discover the essential building blocks of app attribution and unlock the secrets to effective ad campaigns. This beginner-friendly crash course demystifies how attribution works, demonstrating how installs and in-app actions are traced back to marketing activations—and how the process empowers app marketers to optimize spend for maximum results.

Join advertising measurement experts from Kochava as they unpack:

• How app attribution actually works
• Differences between SAN vs. non-SAN partners
• Last-touch vs. multi-touch models 
• Applying attribution data for spend and campaign optimization
• The growing role of MMM
• and more

Don’t miss your chance to learn the foundational insights and practical playbook every app marketer needs in order to win in today’s competitive landscape.