Atlas Performance™ by Kochava
The Supply Performance System for Premium Publishers and Platforms
TRUSTED BY THE LEADING DIGITAL PUBLISHERS
Hypercharge Your Media Sales & Campaign Performance
Super publishers unlock big budgets by delivering, optimizing, and proving the outcomes their advertisers truly value.
Now, with Atlas Performance, you can too.
What Is Atlas Performance?
Atlas Performance™ by Kochava is the industry’s first true Supply Performance System (SPS)—built for publishers and supply platforms to deliver, optimize, and transparently report the outcomes their advertisers value most, all with seamless integration and full-funnel intelligence.
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Key Capabilities
Data Connections
Seamlessly onboard diverse first-party outcomes data from your advertisers.
Outcomes Optimization
Harness optimization insights and agentic activation to boost performance and yield.
Audience Intelligence
Zero in on high-performing audience segments and support suppression, retargeting, and lookalike modeling.
Independent Measurement
Transparently prove your value with verified outcomes measurement and incremental lift.
AI-Powered Orchestration
Integrate with StationOne by Kochava, the AI hub for automated campaign workflow, optimization, and analyst support.
Maximize Performance at Any Funnel Stage
Atlas Performance supports channels, campaigns, ad formats, outcomes, and KPIs throughout the full funnel.
Measure & Optimize for Outcomes That Matter
Give advertisers transparent clarity into how you help them drive both lower- and upper-funnel business outcomes—proving your value to performance and brand teams alike.
Mobile App Installs & Events
CTV App Installs & Events
Website Conversions
Shopify Transactions
Misc. Online Conversions
Store/Footfall Visitation
Theatrical Movie Ticket Sales
Performance Lift
Brand Lift
Custom Outcome
Ask for a demo of Data Connections Hub, which makes it easy for advertisers to onboard their outcomes data via measurement partners, web pixels, and other turnkey integrations.
Real Results Across Channels
DOOH Network
Direct-sold ad buy budget increased 75% with cross-platform retargeting
CTV OEM
Drove 58% lift in CVR via predictive audiences
Tap Into Additional Growth Multipliers
Probabilistic Attribution
Activate Device Link to harness consented identity graphs, attributing outcomes across a larger universe of observable devices.
Incremental Lift Studies
Leverage post-campaign MediaLift® studies to prove how you drive incremental growth for advertisers.
Measurable Extension
Utilize impression exposure data to expand reach and activation strategies beyond your owned & operated inventory.
Advanced Partnerships
Benefit from our partnerships with Blockgraph, Fandango, Safegraph, and more to navigate advanced channels and outcome scenarios.
Powered by a Trusted Data Solutions Leader Since 2011
Marketers across the globe know Kochava as one of the first mobile measurement partners (MMPs). Founded in 2011, Kochava provides app analytics and omnichannel attribution to thousands of app marketers and developers worldwide.
Harnessing years of advertising optimization experience to serve premium publishers and platforms, Kochava introduced the Supply Performance System. Atlas Performance drives outcomes measurement and optimization across CTV, audio, in-game ads, DOOH, and other premium channels.
Stop Just Serving Impressions. Start Optimizing for Outcomes.
Book a consultation and start your Atlas Performance pilot.
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