Jason Hicks
GM, Advertiser Solutions
Jason Hicks brings more than 15 years of experience analyzing and optimizing marketing program performance to his role leading Kochava’s advertiser solutions. As general manager, Hicks oversees Kochava products designed to empower marketers and agencies in measuring and optimizing omnichannel advertising. These products include, agentic AI tooling for advertisers, mobile measurement partner (MMP) services, marketing mix modeling (MMM), and search ads optimization. Additionally, Hicks works directly with clients and client success managers to ensure client satisfaction. Prior to Kochava, Hicks managed a $50 million annual marketing budget and was the key decision maker on where to spend marketing dollars to drive present and future business for a multimillion dollar global retailer.