Attribution

Attribution Analytics for Digital Marketers

Mobile attribution is at the heart of every successful mobile marketing campaign. Kochava offers you the most robust and powerful attribution tools available.

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Mobile Attribution

We live in a mobile-centric world, and marketers must reach their audiences effectively. But, how can marketers grow their audience and their revenue? Mobile attribution tracking becomes the key to measure and analyze user behavior, target high-value users, and re-engage them on connected devices.

Kochava provides the best marketing attribution tools to research, create, measure, and optimize ad campaigns from start to finish in a single powerful dashboard. The Unified Audience Platform by Kochava is the “single pane of glass” for all marketing efforts in one location.

Configurable Attribution

Configurable attribution is one of the most powerful tools at an marketer’s disposal. Kochava gives marketers the option to consider every available data point (impressions, clicks, installs and events) before determining the winning engagement for attribution. Marketers can opt to place owned campaigns first or customize lookback windows to capture their highest value users.

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Pioneering Mobile Attribution

Kochava Signals

This is where attribution begins. Use the Kochava SDK to send impressions, clicks, installs, and events for attribution as well as syndicate data to other providers.

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Industry-Leading App Analytics Tools

12 Dynamic views to visualize campaign analytics on performance: footprint, events volume, event detail, daily active users, monthly active users, and more.

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Holistic Attribution

Track owned media campaigns using SmartLink, Fingerprint Equalizer, Web SDK, and IdentityLink.

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True LTV

Segment high-value users based on download, ad, subscription, or in-app purchases revenue streams.

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Media Cost & ROI

Visualize your app’s media cost and return on investment in real time using a variety of filters on the Analytics dashboard.

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TV Tagging

See the value and lift of your television advertising by brand name, product name, channel, Designated Marketing Area, episode, and more.

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Web SDK

See how users interact with your website and visualize the data in Analytics. Track users across the web and mobile using Web SDK and IdentityLink.

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IdentityLink

Track users on connected devices and multiple platforms with a unique internal identifier.

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Let us show you why top brands choose Kochava.

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All About Attribution

Top 10 Qualities to Look for in an Attribution Provider
To effectively promote your app, you need to understand where your most valuable audiences are coming from…

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Cheap Attribution Tools Jeopardize Media Efficiency
Our competitors, because of the absence of compelling measurement features and a full stack offering, are competing on price…

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Attribution and Data Retention: 4 Reasons to Retain Record-Level Data
In its most basic form, an attribution tool has two key objectives: to accurately give credit to the right source for…

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