Yaqoot Reduces Apple Ads Cost Per Tap 76% on Brand Campaigns
Takeaways
✓ 76% Reduction in Cost Per Tap (CPT) on brand campaigns
✓ 69% Decrease in Cost Per Acquisition (CPA) on primary brand keyword
✓ 52% Decrease in Cost Per Goal (CPG) for SIM sales event
About
Yaqoot is a leading digital mobile service brand, delivering seamless SIM sales and innovative telecom solutions to users across the Middle East. Renowned for its customer-first approach, Yaqoot empowers users with fast, flexible, and secure connectivity from their mobile devices.
Challenge
As competition intensified within Apple Ads, Yaqoot’s own brand terms became increasingly contested, driving up costs and eroding efficiency. OMD MENA identified that without intervention, Yaqoot risked overpaying for high-intent users it should already own.
Solution
To address this, OMD MENA identified an opportunity to reclaim efficiency within Apple Ads, implementing Brand Defense, an AI-powered automation solution, via Search Ads Maven by Kochava. This advanced solution gives brands a novel approach to safeguard their budgets while protecting their presence on App Store search through smart automation and adaptive keyword bidding intelligence.
Key elements of the solution include:
- Brand keyword defense automation: Adaptively suppresses competitive bidding from rivals targeting Yaqoot’s brand and trademarked terms.
- Real-time monitoring: Detects and blocks unnecessary spend on protected search terms to keep campaigns hyper efficient.
- Reduced manual optimisation and operational overhead: Streamlining campaign management for both the agency and brand team.
With Search Ads Maven Brand Defense, Yaqoot sustained control over its Apple Ads performance, unlocking a more cost-efficient path to growth.
Impact
The results were immediate and transformative. Over the campaign period, Yaqoot achieved:
- 76% reduction in brand cost per tap (CPT)
- 69% decrease in cost per acquisition (CPA)
- 52% lower cost per goal (CPG) for in-app SIM sales
These gains not only optimised Yaqoot’s Apple Ads investment but also empowered its team to reinvest savings into additional growth initiatives across other Apple Ads placements and nonbrand campaigns.
This demonstrates how brands can protect high-intent demand while unlocking incremental growth through smarter investment allocation.
”"With OMD MENA’s strategic approach and Kochava’s Brand Defense, we took back control of our Apple Ads budget and saw a significant lift in acquisition efficiency. The ability to protect our brand while dramatically lowering costs has been game-changing—giving us the confidence to scale performance without compromise.”
George AchkoutyRegional Business Unit Director, OMD MENA