MMM 101: An Introduction to Marketing Mix Modeling

Future-proof your privacy-first measurement strategy and optimize your marketing through holistic, data-driven insights.

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What you’ll learn in this free MMM ebook:

  • Fundamentals of marketing mix modeling (MMM)
  • Differences between MMM and last-touch attribution
  • Key advantages of MMM
  • Applying MMM to marketing strategies
  • Selecting the right MMM solution for your needs