The essential guide for marketers to identify, prevent, and combat the fraud schemes stealing your ad budget
Ad fraud losses surged from $19 billion in 2018 to over $85 billion in 2023, with projections reaching $172 billion by 2028. Behind these staggering numbers are five repeat offenders that systematically steal attribution credit and manufacture fake conversions across mobile and CTV campaigns.
This comprehensive ebook arms you with forensic knowledge to identify each threat, spot telltale patterns in your campaign data, and deploy proven defenses that lock down every ad dollar.
Kochava served as primary forensic expert in Uber’s landmark ad fraud litigation, analyzing 68 billion rows of data to expose systematic deception. The same team that uncovered Cheetah Mobile’s click injection scheme now shares their expertise with you.