In the world of mobile marketing, acquiring new users is only half of the battle. Keeping those you do find is what determines the survival and longevity of your brand. At a time when retention trends indicate that most apps lose upwards of 77% of new users within three days of install and 90% by 30 days out. The question becomes: How can you defy the norm? Using the tools in our Kochava Engagement gives marketers that advantage and convenience of having advanced, automated tools in one location.
The launch of Engagement introduces push notifications and SMS messaging campaigns to the Kochava platform. Now, you can send contextually relevant push notifications directly from Kochava, based on the rich analytics data tracked from your app, all without having to download and reformat spreadsheets for use in a separate tool with disparate metrics.
Push notifications give marketers the ability to further engage users and attribute their owned media efforts. It has the advantage of a direct, app-related message to a qualified audience of users who have the app installed and have opted to receive push messages. With Engagement push notifications, marketers have the ability to send automated push campaigns based on user behavior. It is the first platform to connect attribution and measurement with automation.