Kochava Summit Series Session 2, OTT Masterclass, is coming February 1, 2022.
What is Engagement?
Launch push notification and SMS messaging campaigns based on in-app user behavior directly from your dashboard.
How Engagement Works
Leverage user behavior data paired with audiences segmented by language, geo, device type, and operating system to curate tailored specific messaging for in-app engagement campaigns growing retention and lifetime value (LTV).
Fight Brand Overload and User Churn
Utilize frequency levers in the platform to engage users at the right moment within their lifecycle limiting overall churn rates and increasing user retention.
Create and save custom audiences within Analytics based on user behavior. Further define audience segments by language, geo, and device type. Access created audiences or upload your own audience list directly within the Engagement push platform. View live campaign performance within the Engagement or Analytics dashboards.
Users within a designated past time frame are targeted in a campaign
Users who have performed certain actions in the past, or perform them in the future, are added to a campaign
Add any in-app dimension to your audience, such as product searches, adds to cart, etc., to trigger a notification
Create audiences from a sequential funnel of behavioral events using Boolean logic
Push Multivariate Testing (A/B/n)
Utilize a cost-efficient way to test messaging tactics across specific audiences to guide more effective marketing campaigns. Create clean statistically significant A/B/n testing with no marketing cost through your own users. Manually decide how often different message variations are used, or select one of the following types of auto-optimization:
- Continuous: uses real-time feedback to adjust the weighting of messaging based on engagement data
- Progressive: adjusts weights after 48 hours, then after 24 until one variant has been weighted to 100%
- Full Redirect: picks a winner after 72 hours, giving one variant 100% weighting
Kochava’s system automatically optimizes toward the most successful messaging. Run potential messaging variations without worrying about manual optimization and receive real-time results.
Visualize key data about your push campaigns:
- Sent (successful/failed)
- Lift (daily active users [DAU]): Compare targeted audience versus holdout audience
- Uninstall rate
Compare push campaigns against other marketing efforts within our Analytics dashboard.