App Clips

What are App Clips?

Apple’s App Clips are a smaller, temporary version of an app that can be downloaded and launched seamlessly from an external link without any user interaction or prompt. They function as a lightweight version of an app to perform a specific task and allow the user to eventually download the full app.

For example, a coffee brand creates an App Clip for potential users to order without using the full app. The user can later use the App Clip again or download the full app.