What is a SKAdNetwork Conversion Value?
In the context of Apple’s SKAdNetwork, the conversion value is a method used for reporting post-install engagements from the advertised app. The conversion value can be any number between 0-63. Advertisers can maximize insights from the conversion value by working with Kochava, a mobile measurement partner, that has developed configurable conversion models that pack as much meaning and insights as possible into each conversion value using binary digits known as bits.
Apps integrated with the SKAdNetwork are not required to use the conversion value method, but it’s highly recommended, as it’s the only means to understand user quality by proxy of post-install engagement insights.