What is a Subscription?

Subscription | Definition

A Subscription is an agreement between a supplier and customer for a product or service paid for by the customer on a scheduled basis, usually monthly or yearly.

What is a Subscription Business Model?

A subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service.

What is Kochava Subscriptions?

Kochava Subscriptions is a lifecycle subscription tracking and management platform that enables brands to get granular, subscriber-level insights and data across apps, platforms, devices, and payment processors.

Supported payment processors include Google Play, the App Store, Stripe, and custom in-house solutions. Kochava Subscriptions includes CancelGuard™ technology that offers advanced notice of pending voluntary and involuntary churn.

Brands can access subscriber-level profiles and reengage those subscribers pending churn, maximizing and measuring recovery efforts to drive higher retention and lifetime value (LTV).

Subscription timeline

Related Terms

Churn Rate