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What is App Measurement?

App Measurement | Definition

App measurement is the process of assessing data points recovered within and related to app activity or app installs. Mobile devices such as smartphones and tablets contain applications (apps) that can measure data from the user as they interact with the app. This data can include app downloads, device or operating system type, languages, and other in-app events. Marketers use this information to better understand their app users and create ad campaigns that target specific audiences.

Related Terms

Device ID
In-App Event

Related Sources