Industry leading analytical support is available for Apple’s new flagship wearable; another innovation offered first by Kochava
SANDPOINT, Idaho, April 27, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced the company is the first to support app analytics and mobile campaign tracking for Apple’s hugely anticipated wearable device, the Apple Watch.
Kochava has always been on the leading edge of adoption, ensuring that as consumers begin using the latest phone, wearable or other connected device, brands are able to optimize their user acquisition campaigns based on real-time engagement data and post-install tracking. App marketers at the bleeding edge of their industry have been preparing their apps for launch on the Apple Watch platform for months, and measurement of their campaigns, coupled with post install data is a critical factor to ensure success on the new platform.
“With the Apple Watch, Apple introduced the market to the smartest, most app-friendly wearable ever made,” said Charles Manning, Kochava CEO. “As the Apple Watch, and other wearables, becomes an essential part of customers’ lives, measuring app activity and understanding performance is crucial.”
Setting up Kochava tracking on the Apple Watch is simple and straightforward. Attribution requires only a few lines of code, and any post-install events will be tracked via the existing dashboard. Kochava’s user dashboard will then let mobile app developers analyze key data points, providing actionable data on key performance indicators helping companies keep engagement and monetization high on the new platform.
“Kochava customers have launched a number of dedicated apps for Apple Watch and are using WatchKit to take their existing apps even further by extending and enhancing their functionality on Apple Watch,” added Manning. “Kochava is the only attribution and measurement company offering brands a way to track and measure their campaigns from first click through post-install data across Apple Watch customers. This is going to be huge for advertisers and is just the beginning for what is sure to be an explosive wearables market.”
Apple Watch support is just the latest of measurement firsts innovated by Kochava. In 2015, Kochava has been first to provide attribution for mobile app campaigns that are promoted on television, the first to provide fraud detection capabilities for mobile media promotion and the first to provide iBeacon support for physical attribution at the storefront.