What is a Custom Product Page?

Custom Product Page (CPP) | Definition

Custom Product Pages (CPP) can be created to display different versions of an App Store product page. Each CPP has a unique URL and can show different images, text, and app previews. Share specific product pages to certain audiences across marketing channels and measure their performance within the App Store Connect dashboard. Understand which CPP(s) resulted in the most app downloads and alter other pages to increase installs.

For example, an app that provides bike route information and trail guides can create CPPs for mountain bikers, road riders, casual bikers and/or racers with images and copy that speaks to those groups. They can then share each unique page across their marketing channels targeted at those specific audiences to increase engagement.

This feature is only available on iOS 15 and iPadOS 15 or later.

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