Skip to main content

WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop. March 7 at 9 AM Pacific

What is Mobile Ad Fraud?

Mobile Ad Fraud | Definition

Mobile Ad Fraud is the theft of the cost-per-install (CPI) or cost-per-engagement (CPE) bounties that advertisers pay media partners for driving conversions through a marketing campaign.

Related Terms

Fraud Reporting