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WEBINAR EVENT | WWDC 2023 – The Complete Rundown for Marketers. June 15th at 10 am US Pacific

What is RTB?

Real-Time Bidding (RTB) | Definition

RTB (Real-Time Bidding) is the buying and selling of ad impressions on an online auction marketplace (or ad exchange) in real-time. Real-Time Bidding lets advertisers target audiences by individual impressions, and publishers receive higher yields for impressions.