WEBINAR EVENT | WWDC 2023 – The Complete Rundown for Marketers. June 15th at 10 am US Pacific
What is RTB?
Real-Time Bidding (RTB) | Definition
RTB (Real-Time Bidding) is the buying and selling of ad impressions on an online auction marketplace (or ad exchange) in real-time. Real-Time Bidding lets advertisers target audiences by individual impressions, and publishers receive higher yields for impressions.