December 6th Webinar Event | 2024 Digital Marketing Panels Featuring Tinuiti + Kochava
What is a WAID?
Windows Advertising Identifier (WAID) | Definition
A WAID (Windows Advertising Identifier) is a unique advertising ID for each user on a device, which app developers and advertising networks can then use for their own purposes, including the ability to provide more relevant advertising in apps.
<3>Related Terms