News and Resources for Apple iOS 14 & iOS 15

Find everything you need to know about Apple’s SKAdNetwork, the AppTrackingTransparency (ATT) framework, App Clips, and more.

iOS 14 is Almost Here. Let’s Get You Prepared.

Find everything you need to know about Apple’s SKAdNetwork, IDFA opt-in, App Clips, and more. Get your apps ready for the latest update on iOS, while maintaining accurate measurement and attribution.

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iOS 14.5 Roll-Out News

iOS 14.5 Launch Date

Avg. Opt-In Rate for ATT-prompted Users 

SKAdNetwork-Ready Partners



5/12/21 – 5/19/21

Excludes restricted and unprompted.

Still not ready? Check out our final iOS 14.5 Launch Checklist.

The Future of Attribution on iOS

What does your attribution look like on iOS 14.5 with the enforcement of the AppTrackingTransparency (ATT) framework? We created this helpful flow diagram to showcase what attribution will be available to you based on the user’s ATT opt-in / opt-out status in your app, as well as the source app or website where your ad is served. Contact us for a free consultation on your iOS 14 attribution strategy.

Attribution with User Opt-Out

Here are the attribution options when a user opts-out via ATT in your app.

AppTrackingTransparency chart of attribution eligibility from user opt out

Attribution with User Opt-In

Here are the attribution options when a user opts-in via ATT in your app.

AppTrackingTransparency chart of attribution eligibility from user opt in

Privacy Your Way with Kochava Privacy Profiles

Privacy Profiles puts marketers in control of what user and device data the Kochava software development kit (SDK) collects and whether it’s used for attribution, based on the user’s consent status via the AppTrackingTransparency (ATT) framework.

All default settings are fully compliant with the spirit and the letter of Apple’s User Privacy and Data Use policy. Learn about managing your Privacy Profiles

Helpful Blogs

Gear up your team with the latest guides, product breakdowns, and more from our product and development experts.

Guides for Marketers

What is SKAdNetwork, and How Do You Use It?

The AdTech Show: Season 1 – Episode 1

In this episode, we interview Vivian Watt, a product manager at Kochava who has been working intensely with teams to prepare for SKAdNetwork and the forthcoming changes with iOS 14.


Answering Your Questions on iOS 14, SKAdNetwork, & Beyond

Don’t Choose the Wrong SKAdNetwork Conversion Model for Your App

Overcoming Challenges for Publishers – iOS 14, SKAdNetwork, and Beyond

SKAdNetwork Certified Partners

Find growth partners optimized for maximum performance with our SKAdNetwork Certification Program.

To find the most up-to-date list of SKAdNetwork Certified Partners, visit the Kochava Media Index, and select ‘SKAD Certified’ in the sidebar filter menu under Type.

Kochava Media Index and networks that support SKAdNetwork

What Our Partners Are Saying

Kochava SDK Update for iOS 14

Kochava iOS SDK 4.4 is now available.

Get Latest SDK

Drag-and-Drop App Clip Support

SKAdNetwork Automation and Data Persistence

App Tracking Transparency Framework Compliance and Awareness

Apple Silicon Readiness

First Class Swift Package Manager Integration (XCFramework)

Apple Resources

For more information check out Apple’s Developer Support web pages.

iOS 14 Overview
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App Clips
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User Privacy and Data Use
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iOS SKAdNetwork
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