Explore free adtech educational resources. Subscribe to our weekly newsletter to be notified of new content.
Guides & eBooks
Top 5 Ad Fraud Offenders: Can You Spot the Usual Suspects?
Top 5 Ad Fraud Offenders: Can You Spot the Usual Suspects?
Maximize Your ROAS: Cutting-Edge Attribution Strategies in Mobile Gaming
Maximize Your ROAS: Cutting-Edge Attribution Strategies in Mobile Gaming
MMM 101: An Introduction to Marketing Mix Modeling
MMM 101: An Introduction to Marketing Mix Modeling
Over-the-top (OTT) and Connected TV (CTV): An Introduction
Over-the-top (OTT) and Connected TV (CTV): An Introduction
The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
OTT & CTV: Trends, Developments and Opportunities
OTT & CTV: Trends, Developments and Opportunities
Get Started with Influencer Marketing
Get Started with Influencer Marketing
How to Begin Marketing Your FinTech App
How to Begin Marketing Your FinTech App
How to Maximize Your Success on SKAdNetwork
How to Maximize Your Success on SKAdNetwork
How to Begin Marketing Your Mobile Game
How to Begin Marketing Your Mobile Game
QR Codes and Your Marketing Strategy
QR Codes and Your Marketing Strategy
SKAdNetwork Conversion Model Guide
SKAdNetwork Conversion Model Guide
Enrich Your Marketing Dexterity
Enrich Your Marketing Dexterity
Deep Linking Guide
Deep Linking Guide
Webinars
Future Signals: AdTech Forecasts and CES 2026 Takeaways
Future Signals: AdTech Forecasts and CES 2026 Takeaways
Beyond Fragmented Signals: Unifying Linear TV + CTV for Cross-Platform ROI
Beyond Fragmented Signals: Unifying Linear TV + CTV for Cross-Platform ROI
Zero-Click Marketing: Winning in the Age of AI-Powered Search
Zero-Click Marketing: Winning in the Age of AI-Powered Search
App Attribution 101: Secrets to Smarter Ad Spend
App Attribution 101: Secrets to Smarter Ad Spend
What Last Touch Misses: How MMM Reveals TikTok’s Real Impact
What Last Touch Misses: How MMM Reveals TikTok’s Real Impact
Campaign Optimization Masterclass: Navigating Quality, Reach & Frequency in Complex Media Mixes
Campaign Optimization Masterclass: Navigating Quality, Reach & Frequency in Complex Media Mixes
Case Studies
Starcom Boosts App Engagement for Leading QSR With CTV Attribution
Starcom Boosts App Engagement for Leading QSR With CTV Attribution
Read More
Mucinex Achieves 245% Boost in Website Visits by Extending DOOH Campaign to CTV
Mucinex Achieves 245% Boost in Website Visits by Extending DOOH Campaign to CTV
Read More
Intigral – stc tv Optimizes Streaming App Acquisition & Engagement for Millions via Kochava
Intigral – stc tv Optimizes Streaming App Acquisition & Engagement for Millions via Kochava
Read More
Shawarmer Achieves 32.5% Incremental App Sales Growth Leveraging Kochava
Shawarmer Achieves 32.5% Incremental App Sales Growth Leveraging Kochava
Read More
Smart TV Platform Empowers Performance Marketing on CTV With Outcomes Measurement
Smart TV Platform Empowers Performance Marketing on CTV With Outcomes Measurement
Read More
Improving Access to Air Quality Ratings Through App Measurement & Analytics
Improving Access to Air Quality Ratings Through App Measurement & Analytics
Read More
Unleashing the Power of AIM: A Deep Dive into 11.3% Sales Growth!
Unleashing the Power of AIM: A Deep Dive into 11.3% Sales Growth!
Read More
Ensuring Housing Access Through Accurate and Reliable Mobile App Measurement
Ensuring Housing Access Through Accurate and Reliable Mobile App Measurement
Read More
Achieving Peak App Engagement and Loyalty with Owned Media Measurement
Achieving Peak App Engagement and Loyalty with Owned Media Measurement
Read MoreVideos
Latest Blog Posts
Why structure and content strategy still matter in the age of AI
Why structure and content strategy still matter in the age of AI
Kochava Product & Partnership Updates Bulletin: Q4 2025
Kochava Product & Partnership Updates Bulletin: Q4 2025
What Is Shaping AdTech in 2026
What Is Shaping AdTech in 2026
Speaking Appearances
Kochava Glossary
With an ever-increasing list of digital marketing terminology, it can be hard to keep it all straight. That’s why we created the Kochava Glossary – a place to help marketers, developers, and anyone interested in ad tech familiarize themself with industry terms, topics, and more.
Universal Links
A universal link opens both a website and the associated mobile app content depending on the user’s preference and whether they have the app installed when clicking the link.
MMP
A mobile measurement partner (MMP) is an independent third-party platform that tracks, organizes, and visualizes mobile app data.
IDFV
IDFV stands for “identifier for vendors” and is a universally unique identifier (UUID) used by Apple on many of its devices, including iPhone, iPad, etc.
Support
Quickly jump to our most popular support articles.
Have questions? Contact Us