Supercharge your advertising strategy with the Kochava Optimization Beacon®. The next chapter in mobile measurement.
With over 20,000 dynamic rules, 4 years of development, and 100,000 campaigns run, the Optimization Beacon® is your turn-key solution for campaign-level optimization.
Optimize Any Categorical DataThe Optimization Beacon® fits your needs with an improved data-driven, rule-based feedback loop. Direct response advertisers can optimize for lifetime value or a brand advertiser can optimize for visibility. With greater transparency advertisers spend more effectively which drives improvements in overall ROI. The Kochava Optimization Beacon® ingests any and all data in real-time and provides optimized predictive responses for all things.
Mobile Advertising TodayThe Optimization Beacon® rules are specific to each campaign. This is how the optimization rules are able to account for the unique traffic offered by each network/publisher.
This is crucial to the ensuring that the campaign optimization rules are specifically tailored to each traffic source.