Unify Linear TV & CTV Measurement. Maximize Every Dollar.
Transform fragmented TV ad spend into measurable business results—with Kochava’s cross-platform analytics and unique partnerships.
Why TV Advertisers Struggle to Connect the Dots
Siloed measurement and inconsistent data quality plague TV advertisers. While linear TV still dominates many ad budgets and attention metrics, more viewers migrate to streaming every day—making cross-platform results hard to see and even harder to optimize.
Key Challenges
- Fragmented signals between linear TV and connected TV (CTV)
- Difficulty mapping TV exposure to real business outcomes
- Disjointed reporting by channel, network, time slot, and platform
Hypercharge Your Media Sales & Campaign Performance
One Unified Framework
Through unique partnerships with Samba, Blockgraph, and others, Kochava seamlessly links viewership and ad spot logs across linear TV and CTV. Say goodbye to blind spots.
Onboard TV Ad Spot Logs
Kochava quickly ingests and reconciles granular ad spot logs to reveal true exposure, reach, and frequency—by DMA, network, or show. Make every spot actionable.
True Media Lift Analyses for TV
Leverage scientific lift studies and tune-in impact reporting solutions from Kochava Foundry®. Get accurate, apples-to-apples insights on which creative, channel, or audience drives incremental value.
TV Performance Insights You Can Use
Full-Funnel Outcome Reporting
Tie every impression–across CTV and linear–to real business ourcomes (e.g., sales, app installs, store visits).
Network and Daypart Granularity
See which networks, time slots, and even specific programs/generas deliver the best results.
Creative & Frequency Optimization
Discover how conversion lift evolves as audiences see your ad multiple times and which creative variants outperform by audience segment.
Regional Precision
Understand how response differs across cities and DMAs for smarter, data driven allocation of spend.
Connect Your TV Spend to Real-World Outcomes
Lower-funnel outcomes: In-app purchases, registrations, web conversions, physical footfall, and more—any KPI that matters to your business. Upper-funnel outcomes: Unique reach, awareness, frequency, brand lift studies, and more.
Upper-funnel outcomes: Unique reach, awareness, frequency, brand lift studies, and more.
Ask our team about our marketplace of supported outcome types.
Mobile App Installs & Events
CTV App Installs & Events
Website Conversions
Shopify Transactions
Misc. Online Conversions
Store/Footfall Visitation
Theatrical Movie Ticket Sales
Performance Lift
Brand Lift
Custom Outcome
TV Campaign Measurement FAQ
How does Kochava help advertisers measure and optimize linear TV advertising spend?
Kochava enables advertisers to track and analyze the impact of linear TV campaigns alongside connected TV (CTV) using advanced data integrations, including ad spot logs and Automatic Content Recognition (ACR) via our partnership with Samba. Our platform connects TV exposures to lower-funnel (e.g., purchases, registrations, web conversions) and upper-funnel (e.g., reach, brand awareness) outcomes for true cross-platform optimization.
Can Kochava provide unified TV reporting for both linear and CTV campaigns?
Yes, Kochava provides a single reporting framework that measures and compares linear TV and CTV ad performance. We eliminate siloed data by unifying impressions, lift analyses, and outcome-based reporting across all TV channels, regions (including by DMA), and devices.
What TV outcome types can Kochava measure for advertisers?
Kochava measures the full funnel: lower-funnel outcomes including app installs, purchases, registrations, website conversions, and in-store visits, plus upper-funnel outcomes such as unique reach, brand lift, and campaign awareness.
How accurate is Kochava’s geo-based TV measurement?
Our TV attribution platform supports geographic breakdowns by city, region, or designated market area (DMA), leveraging privacy-compliant location data and unique device identifiers for highly accurate, actionable insights specific to your desired market.
How can I get started with unified TV measurement?
Contact our team for a free consultation to discuss your campaign, onboard your ad spot logs, and design a customized lift analysis to connect your TV ad investments directly to measurable business results.
Ready to Make Every TV Dollar Count?
Don’t settle for a fragmented view of your TV investment. Maximize ROI, optimize future buys, and bridge the gap between screens with holistic, outcome-driven measurement.