Privacy-First Publisher Tools to Maximize Revenue

Leverage premium publisher solutions to better monetize on your audience, improve addressability, and extend reach.

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Kochava for Publishers

Kochava for Publishers enables publishers to overcome the growing challenges in the digital advertising ecosystem to grow and thrive.

Incorporate first-party ad measurement to maintain brand safety and enable advertisers to prove efficacy of ad spend on your audience platform

Integrate out-of-the-box support for Apple’s SKAdNetwork to maximize monetization on iOS 14

Know your audience and build holistic user profiles to improve targeting and bid values

Boost audience discovery and addressability

Empower Advertisers to Measure and Optimize Successful Growth Campaigns on Your Audience Platform

Avoid the cost-burden of building new in-house infrastructure for first-party ad measurement. Kochava for Publishers helps publishers maintain brand safety over the ads served on their platform, while proving efficacy of ad spend for growth advertisers.

First-party ad measurement enables

Measurement

Ingest campaign traffic at scale via clear-labelled ad tracking tags and endpoints to understand your first-party reach.

Attribution

Host attribution in real time with support for cross-device & cross-platform conversions. Fully configure attribution settings and lookback windows.

Redaction

Work with ecosystem partners in a privacy-safe manner. Control what data is shared with advertisers and third parties.

Syndication

Syndicate campaign conversion data in real time to advertisers and their integrated partners.

1
Publisher sends impressions and/or clicks to custom endpoint providing MEASUREMENT of campaign ad signal
2
Integrated mobile measurement partner (MMP) sends conversion data on behalf of the advertiser (app installs, events, web conversions, etc.)
3
Publisher ad signal is correlated to advertiser app data. ATTRIBUTION is processed according to publisher’s defined configurations and lookback windows
4
Necessary data REDACTION is processed (e.g. redact IP, device ID, click ID) before final SYNDICATION of the reconciliation response to the MMP

Turnkey support for SKAdNetwork

Leverage Kochava for Publishers to streamline your adoption of SKAdNetwork and remain relevant with advertisers.

Host SKAdNetwork postback ingestion and data storage.

Share SKAdNetwork data with any advertiser’s MMP through a secure API.

Pull SKAdNetwork performance data through a robust reporting API for scalability and standardization.

Avoid the infrastructure cost burden to ingest, store, and syndicate SKAdNetwork data in-house.

Set up your SKAdNetwork support now.

See Documentation

Know and Grow Your Audience with Identity Solutions

Unlock the greater potential of your audience with the power of the Kochava Collective, an independent, premium data marketplace.

Enrich Your Audience

Build upon your first-party audience data with premium third-party data from the Kochava Collective. Curate holistic user profiles to improve bidding value and inform better targeting.

Extend Your Audience

Leverage our household and primary IP identity graph to map devices to households for audience extension.

Enhance Audience Addressability

Connect mobile device profiles across channels by linking mobile ad IDs (MAIDs) to billions of hashed emails and first-party cookies.

Types of data available through the Kochava Collective

Point of Interest
POI
Device
Attributes
App
Activity
IAB Interests &
Behaviors
Precision
Geo
Demographic
App Graph
Carrier
Household

Make Kochava Collective Your Marketing Panel

Need to prove incremental lift but don’t want to sacrifice 10% of your addressable audience as a control group?

Ask us how Kochava Collective can generate a comparable marketing panel based on precision device scores, providing a control group for incremental lift assessment, while letting you address 100% of your audience reach.

Talk to an Expert

Solving for addressability and targeting in the post-IDFA, post-cookie world.

The IDFA and third-party cookies are on life support. Learn how Kochava is innovating the future of privacy-first identity solutions, enabling publishers and advertisers to buy and sell media via secure, consented identity tokens.

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