Charles Manning talks about what Kochava is doing about fraud, the Unified Audience Platform and cut-rate measurement tools. Check out the series below:

#1 – Cheap Attribution Tools Jeopardize Media Efficiency—Penny-Wise and Pound-Foolish

#2 – Kochava: The Unified Audience Platform

#3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward

#4 – In the Era of Mobile, Effective Marketing Requires the Right Tools

#5 – Universal Measurement & Kochava Signals

#6 – Attribution & Data Retention: Four Reasons to Retain Record-Level Data