Charles Manning talks about what Kochava is doing about fraud, the Unified Audience Platform and cut-rate measurement tools.
Check out the series below:

 

#1 – Cheap Attribution Tools Jeopardize Media Efficiency—Penny-Wise and Pound-Foolish

 

#2 – Kochava: The Unified Audience Platform

 

#3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward

 

#4 – In the Era of Mobile, Effective Marketing Requires the Right Tools

 

#5 – Universal Measurement & Kochava Signals

 

#6 – Attribution & Data Retention: Four Reasons to Retain Record-Level Data

CASE STUDIES

Fraud Console Reduces Click Volume
Fraud Console Protects Ad Spend