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The State of Mobile Measurement 2023

Gain pivotal insights on the paradigm shift from real-time attribution towards delayed ad performance measurement.

What you will learn in this report:

  • Changing dynamics due to the shift from real-time to delayed ad performance measurement

  • Apple Search Ads’ rising influence as a prominent publisher and attributable source

  • Android’s global dominance powering a majority of devices worldwide

  • Enhanced visibility opportunities leveraging UTM parameters

  • And more.

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