[Watch On Demand]
Apple’s SKAdNetwork (SKAN) turns 6 years old in 2024; however, it wasn’t until the release of iOS 14.5 in 2021 that this privacy-enhancing technology joined the main stage of iOS app marketing.
What does SKAN adoption look like nearly 3 years later?
What obstacles are marketers still facing and how can they be overcome with the right tools and partners to drive repeated success on SKAN campaigns?