KOCHAVA WEBINAR
App Attribution 101: Secrets to Smarter Ad Spend
Discover the essential building blocks of app attribution and unlock the secrets to effective ad campaigns. This beginner-friendly crash course demystifies how attribution works, demonstrating how installs and in-app actions are traced back to marketing activations—and how the process empowers app marketers to optimize spend for maximum results.
Join advertising measurement experts from Kochava as they unpack:
- How app attribution actually works
- Differences between SAN vs. non-SAN partners
- Last-touch vs. multi-touch models
- Applying attribution data for spend and campaign optimization
- The growing role of MMM
- and more
Don’t miss your chance to learn the foundational insights and practical playbook every app marketer needs in order to win in today’s competitive landscape.
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Meet the Speakers
James Benoit
Sr. Director, Sales Engineering
Kaitlyn Garneau
Sr. Manager, Client Success
Jacob Manfred
Manager, Client Onboarding
MODERATOR
Jeff Richardson
Director, Product Marketing