5 Years Post-IDFA: iOS App Marketing & WWDC 2026

When Apple launched App Tracking Transparency (ATT) in April 2021, it didn’t just change how marketers measured iOS campaigns—it changed everything. The IDFA era faded, SKAN rose and rapidly evolved, and the entire ecosystem had to rebuild its foundation from the ground up. Five years later, we’re still navigating the ripple effects.

Join Kochava for this data-packed webinar where we map the full arc of iOS measurement, from the fragmentation and chaos of the early SKAN years into the emerging world of AdAttributionKit (AAK) and privacy-first reengagement. We’ll also share timely takeaways from Apple’s WWDC 2026, so you’ll walk away with fresh insights straight from Cupertino.

Whether you’re an app marketer fine-tuning your iOS strategy or an agency navigating the landscape for multiple clients, this session delivers actionable guidance you need.