Fixing Broken Measurement: The Cure for Last-Touch Addiction

Marketers have more data, reports, and dashboards than ever, so why do so many feel that measurement is broken?

Gary Danks, a 20-year advertising measurement veteran and GM of Always-On Incremental Measurement (AIM) at Kochava, breaks down the broken paradigm too many marketing teams fall prey to. Learn how to play to the strengths of three prominent measurement disciplines and make investment decisions that maximize incremental gains.

If you guide investment strategy across your media mix, don’t miss this session.