KOCHAVA WEBINAR

Beyond Fragmented Signals: Unifying Linear TV + CTV for Cross-Platform ROI

Join industry leaders from Kochava, Samba TV, and Next in Media for an essential discussion on revolutionizing cross-platform TV advertising through unified measurement and attribution. As linear continues to capture $billions in ad spend and CTV capacity explodes, brands and agencies need always-on, consistently measured performance across both linear and digital TV platforms at scale.

This is a must-attend event for

  • Brand marketers managing cross-platform TV budgets
  • Agency strategists optimizing omnichannel campaigns
  • Media planners seeking unified attribution insights
  • Marketing executives evaluating linear vs. CTV effectiveness
October 29, 2025 | 10:00 AM PDT

Meet the Speakers

Michael Shields
Founder

Aden Zaman
CCO

Grant Simmons
VP, Foundry

MODERATOR
Jeffrey Richardson
Director, Product Marketing